Visual identity, layout design and infographics for the Arctic Investment Platform (AIP) feasibility study and road map projects, which were administered by the Regional Council of Lapland. The aim of these projects was to make use of top-level European experts and join the forces of the 14 Northern Sparsely Populated Areas (NSPA) of Finland, Sweden and Norway to overcome the common challenges in SME investment. In brief, the agenda was to find ways to bring all the available expertise and funding streams together. My task in these two projects was not only to build a visual identity for the AIP, but also design visually efficient, smart and simplified ways to communicate the complex project objectives to its target audience and the stakeholders involved.